Etiam porta sem malesuada magna mollis euismod. Etiam porta sem malesuada magna mollis euismod. Morbi leo risus, porta ac consectetur ac, vestibulum at eros.
Search Engine Optimization(SEO)
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Strategy
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Lead Generation
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Case Study
A Real Life Case Study
The Situation
FireRock Marketing was approached by this company for help with its digital marketing strategy and execution. This included Lead Generation by leveraging SEO, Analytics, Paid Search, and customer engagement. They were experiencing a stagnation of their lead generation tactics which included traffic to their site with low conversion rates.
Our Approach
We conducted a comprehensive audit of their website, Google adwords, customer journey and lead conversion campaigns. By conducting thorough research we were able to uncover both onpage and offpage issues that were causing their organic traffic to remain stagnant. We were also able to determine the elements of their marketing automation and lead conversion that were not optimizing potential customers engagement with the site and ultimately reducing leads for their sales pipeline.
Program Execution
Executed strategy to align Analytics and Tag Manager to accurately capture traffic metrics
Comprehensive On page audit
Competitive Research
Keyword mapping and prioritization
Off page authority building
On page Optimization
Competitive Insights
Keyword optimization across critical site elements
Search Engine Marketing (SEM)
Integrated keyword plan into ad copy
Improved ad relevance
Expanded ad copy and integrated extensions
Implemented targeted search term strategy
Established conversion and goal tracking for ROI evaluation
Developed audiences for retargeting campagins
Customer Journey mapping
(focusing on User Intent)
Executed strategy to align Analytics and Tag Manager to accurately capture traffic metrics
Comprehensive On page audit
Competitive Research
Keyword mapping and prioritization
Off page authority building
The Results
YOY Site Metrics:
104%
increase in Users
94%
increase in Users
13%
increase in Users
123%
increase in Users
50%
increase in Users
Improved reporting for senior management
376% increase in keywords in top 3 positions
On site Leads increased by 121% YOY
SEM campaign increased conversions by 52% with a 24% decrease in budget
Lead quality improved with 22% increase in margin per sale
Key Takeaway
By taking a methodical approach to managing their digital marketing efforts we were able to increase their online dominance and attract the right clients with confidence.
Let us put our decades of healthcare experience to work for you.
